Speaker: Deborah Chaddock Brown
Another memorable session at WordCamp 2010 was Deborah Chaddock Brown’s presentation on how to create a customer-focused social media strategy. She took us through the process of formulating a strategy with a dose of humor sprinkled in to keep us laughing. (I think she might have been a stand-up comic in a previous life). Deborah says, “Social media is no longer a trend; it’s a must-have.” Here are the highlights of her presentation.
Creating the strategy
- Define your goal. What do you want to do – build credibility, listen, market events, grow sales, network, build a community? Start out with what you want to accomplish with social media.
- Define your audience. Whom are you trying to reach? Current customers, prospects, peers, friends, your best customers?
- What is your unique story? How do you differentiate yourself. Make it easy for others to recommend you.
- Make the commitment. How much time are you willing to devote – 1 hour/day, 1 hour/week, 2 or 3 times/week? Plan ahead.
- Choose your networks; prioritize. Twitter, LinkedIn, Facebook, blogging, other social networks. Create a chart w/all the social networks you will use; include user names and passwords so they will be easily accessible.
Create a social media site map
- Brand description
- Who you help
- Problem you solve
- Why you are unique
Primary money sites
- Web site
- Membership site
Secondary social media sites
Need to be directed/linked back to the primary sites
- Other sites
Other tips from Deborah’s presentation
- When you comment on someone’s blog: Post a comment, specify what you liked, then add something of value to the conversation.
- Participate in group discussions on LinkedIn. Also, update your status regularly and comment on your connections’ updates. This keeps your name in front of your connections, in an effort to build relationships.
- Search your company on the Internet and look for unhappy customers. Then turn them into happy customers!
- Create a social media policy for your company. Customers are looking to connect with individuals. Expand your “buzz” impact, and give your associates a voice.
Follow Deborah on Twitter, @putcustomers1st
That wraps up my 3-part WordCamp/PodCamp summary. Thank you for reading the posts!
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