A LinkedIn “to-do” list for 2013

Posted by Faye on January 1, 2013 in The Social Networks |

LinkedIn New Year’s resolutions for 2013

Happy New Year! Have you made your new year’s resolutions yet? No? Me neither – I don’t do resolutions. I do however, make to-do lists. Lists make it easier for me to get things accomplished. So let’s scratch the word resolution and call this post:

7 things to put on your LinkedIn to-do list for 2013

If you’re serious about getting more involved with LinkedIn this year, here’s a quick list of things you should do. LI profile pic

1. Add your profile photo. Do you walk into networking events with a bag over your head? How can you build relationships when people don’t know what you look like? Show us how good-looking you are and upload that mug shot. And leave out the kids, pets, and logos.

2. Add your skills. What are you good at? Adding skills will enhance your profile and make it easy for others to endorse you. Choose the skills you excel in. For example, don’t put social media on your skill list just because you have Facebook and Twitter profiles.

Your skills (enlarge for better view)

Your skills (click for better view)

3. Add connections. LinkedIn makes it easy to connect your email address book so you can see which contacts are already on LinkedIn. Start there. Then start connecting with people you meet in local networking events; as well as colleagues, classmates, and other friends and acquaintances. Conduct a search for specific people you know to see if they are already on LinkedIn. Then invite them to connect with you.

4. Join some groups. Are you interested in staying up-to-date in your industry? There are more than one million groups on LinkedIn. Conduct a search for groups in your field of interest. Read the group’s profile and decide if you want to join. Then join.

LinkedIn group discussion

LinkedIn group discussion

5. Initiate or participate in discussions. Once you’ve joined a group, spend some time reading what others are discussing. Then jump in and contribute something of value to a current discussion. Do you have an opinion, or can you share your expertise about a discussion topic? This is a chance to show your thought-leadership.

6. Recommend or endorse someone. Sometimes it’s nice to write an unsolicited recommendation for someone you’ve worked with. But don’t ask for one in return. It doesn’t look credible coming through your news feed when  two people have recommended each other. They essentially cancel each other out.

Sharing an article in your status update

Sharing an article in your status update

7. Share an article in your status update. Your news feed is a very busy place. This is an opportunity to share information that you think your audience (connections) might like. Once or twice a week is good for starters. But keep it professional. Save the funny YouTube videos for your Facebook friends. And don’t overdo it. Nobody wants to see 10 consecutive status updates from the same person in their news feed.

Have I forgotten anything? Feel free to add to my to-do list in the comments below.

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