Is your company really social?

Posted by Faye on September 15, 2014 in Marketing & Social Media |

In the early days of social media, many marketers jumped on the bandwagon to check it out. Everyone was trying to figure out how the latest shiny objects – mainly Facebook and Twitter – could be incorporated into their marketing efforts. Many companies set up Facebook pages and Twitter profiles without creating solid objectives, eventually […]

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Social media lessons from a CEO

Posted by Faye on September 5, 2011 in Marketing & Social Media |

Memo to CEOs: Social media brings you closer to your customers After working in the corporate world for more than 20 years, I’ve learned that the higher up in the company one’s position is, the further removed he or she is from the customers. I’ve never attained a C-level management position, nor did I aspire […]

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The job of social media should be left to the marketers

Posted by Faye on August 12, 2011 in Marketing & Social Media |

Don’t sell marketing services unless you’re in the marketing business Let’s say you’ve been taking your car to the same mechanic for several years. And your mechanic suddenly announces he is adding another service to his offerings — heating & air conditioning. He’s hired an installer (at lower than prevailing wage), and will begin installing […]

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A letter to bad marketers: 9 tips to improve your marketing

Posted by Faye on April 30, 2011 in Marketing & Social Media |

9 tips (with a few rants) to help improve your marketing I don’t claim to be a marketing genius. In fact I’d like to think that there’s always something new to learn every day in the world of marketing. And I will always be a perpetual student of social media. But I have seen some […]

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7 ideas for using QR codes

Posted by Faye on March 14, 2011 in Marketing & Social Media |

The QR code fascinates me. I don’t know what it is about that funny-looking black/white graphic that has recently captured my interest — maybe  it’s the mystery of wondering what’s behind the image, or seeing how creative businesses have gotten with them. Whatever it is, they’ve got my attention. What is a QR code? The […]

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