Social media lessons from a CEO
Memo to CEOs: Social media brings you closer to your customers After working in the corporate world for more than 20 years, I’ve learned that the higher up in the company one’s position is, the further removed he or she is from the customers. I’ve never attained a C-level management position, nor did I aspire [...]
Tags: CEOs, Finger Lakes, Gene Pierce, marketing, social media, Twitter
The job of social media should be left to the marketers
Don’t sell marketing services unless you’re in the marketing business Let’s say you’ve been taking your car to the same mechanic for several years. And your mechanic suddenly announces he is adding another service to his offerings — heating & air conditioning. He’s hired an installer (at lower than prevailing wage), and will begin installing [...]
Tags: Facebook, marketing, social media, social media strategy
A letter to bad marketers: 9 tips to improve your marketing
9 tips (with a few rants) to help improve your marketing I don’t claim to be a marketing genius. In fact I’d like to think that there’s always something new to learn every day in the world of marketing. And I will always be a perpetual student of social media. But I have seen some [...]
Tags: bad marketing, marketing, social media, social networks
7 ideas for using QR codes
The QR code fascinates me. I don’t know what it is about that funny-looking black/white graphic that has recently captured my interest — maybe it’s the mystery of wondering what’s behind the image, or seeing how creative businesses have gotten with them. Whatever it is, they’ve got my attention. What is a QR code? The [...]
Tags: marketing, QR codes, smartphone, social media
Social Media Campaign Building: Human Business Teams
There is always something new to learn in the field of social media. I recently attended Social Media Campaign Building Seminar, put together by Tiffany Eckhardt, one of my social media pals, and someone I follow to learn more about social media. Held at Ohio Hi-Point Career Center in Bellefontaine, Ohio, it was a pretty [...]
Tags: business teams, campaign building, Nate Riggs, social media
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