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The job of social media should be left to the marketers

Posted by Faye on August 12, 2011 in Marketing & Social Media |

Don’t sell marketing services unless you’re in the marketing business Let’s say you’ve been taking your car to the same mechanic for several years. And your mechanic suddenly announces he is adding another service to his offerings — heating & air conditioning. He’s hired an installer (at lower than prevailing wage), and will begin installing […]

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Creating a Customer-Focused Social Media Strategy (Part 3, WordCamp/PodCamp)

Posted by Faye on July 9, 2010 in Marketing & Social Media |

Speaker: Deborah Chaddock Brown http://www.allwriteink.com Another memorable session at WordCamp 2010 was Deborah Chaddock Brown’s presentation on how to create a customer-focused social media strategy. She took us through the process of formulating a strategy with a dose of humor sprinkled in to keep us laughing. (I think she might have been a stand-up comic […]

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