Is your company really social?

Posted by Faye on September 15, 2014 in Marketing & Social Media |

In the early days of social media, many marketers jumped on the bandwagon to check it out. Everyone was trying to figure out how the latest shiny objects – mainly Facebook and Twitter – could be incorporated into their marketing efforts. Many companies set up Facebook pages and Twitter profiles without creating solid objectives, eventually […]

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4 tips for managing a LinkedIn group

Posted by Faye on November 20, 2013 in The Social Networks |

How to effectively manage a LinkedIn group Even though LinkedIn is a social networking site for professionals, there appears to be a lot of unprofessional behavior going on. If you manage a LinkedIn group, you know what I’m talking about. In the LinkedIn groups I manage, I’ve noticed that spammers have tried to weave their […]

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How to deal with customers’ online complaints

Posted by Faye on April 7, 2013 in The Social Networks |

A toolkit for handling customer complaints online Business owners, how are you handling your customer service issues these days? In a previous post I shared my experience with a local heating & cooling company who initially failed to respond to a social media post. I outlined some tips for consumers on how to use the […]

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Resolving your customer service issues in the digital age

Posted by Faye on February 12, 2013 in The Social Networks |

A true story + 8 rules for using social media to air your complaints I remember a time when we consumers had to put up with inferior customer service. If a service provider performed a job that wasn’t to our satisfaction, we would have to call the company, argue with a sales rep or a […]

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A LinkedIn “to-do” list for 2013

Posted by Faye on January 1, 2013 in The Social Networks |

LinkedIn New Year’s resolutions for 2013 Happy New Year! Have you made your new year’s resolutions yet? No? Me neither – I don’t do resolutions. I do however, make to-do lists. Lists make it easier for me to get things accomplished. So let’s scratch the word resolution and call this post: 7 things to put […]

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