Branding and Marketing Using WordPress (Part 2, WordCamp/PodCamp)

Posted by Faye on July 7, 2010 in Marketing & Social Media |

WordCamp/PodCamp 2010 (Ripped off from Rocky Van Brimmer's Facebook photos)

Speaker: Chris Brown


Chris shared some tips on how to become a thought leader in your field.

If your goal is to get readership, you need to build a community. If you’re a blogging veteran, this information won’t be new to you; but if you’re new to the blogging world like I am, this is great information!

Some ideas:

  1. Follow other bloggers, read and comment on their posts.
  2. Review books in your field, and offer your honest opinion about what you agree or disagree with.
  3. Interview experts in your field using video; then post on your site or on YouTube with a link to your site.
  4. Blog about your brand’s position.
  5. Build a community with other bloggers.
  6. Upload a welcome video on your blog.
  7. Make a 30-second commercial on YouTube and embed on your blog.
  8. Brand your blog using Favicon.
  9. Create a branded header using elements from your company’s logo and colors.
  10. Download and activate the Pretty Links plugin. It lets you brand any web page with your blog – name, photo, and colors. It also makes it easy to tweet, and works as a URL shortener with your blog as the origin.
  11. Hyperlink your keyword phrases on your blog and website to help with SEO.
  12. Re-purpose a blog post into the lead article in your e-newsletter.
  13. Use your blog to get e-newsletter subscribers.
  14. Promote your blog through LinkedIn, Twitter, and other social networks.
  15. Use your blog to promote your company news and recent awards.
  16. Use your blog to promote your speaking engagements.


  1. Use Google Feedburner to track how many readers you have and what key words they used to find your blog.
  2. Your dashboard on WordPress provides stats such as total comments and incoming links.
  3. Google Analytics.
  4. A great way to track visitors is Sitemeter. There is a basic (free) version, or premium version starting at $6.95/month. This provides you with data on who visited your site, IP address, city and state they came from, search terms they used, what pages they went to, and how much time they spent on each page.

Follow Chris Brown on Twitter – @ChrisBrown330

Next post: Creating a Customer-Focused Social Media Strategy

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